Social Construct

Social Construct is a new initiative aimed at raising awareness of the opportunities and benefits for young people joining the UK construction industry.

A Queenswood initiative.

Queenswood Engagement
in collaboration with

Man wearing a light-colored hoodie with the text 'FULLPAID DREAMS' standing against a brick wall.

MEET ALEX

Alex Teniola, a presenter and semi-professional footballer, aims to reshape perceptions of the construction industry as co-founder of the Social Construct campaign. He creates engaging content to attract diverse young talent to rewarding construction careers, showcasing real stories and experiences to empower the next generation both in sports and beyond.

MEET ALEX

BRAND AWARENESS ATTRACTING TALENT EDUCATION INCREASED DIVERSITY INDUSTRY THOUGHT LEADERSHIP EMPLOYER BRANDING

Follow Alex on the Social Construct campaign

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TikTok app icon with a stylized musical note on a black rounded square background.

Smiling construction worker wearing blue HS2 helmet and orange high-visibility safety gear inside an industrial tunnel.

CAREER
AWARENESS

We’re changing the narrative on how the younger generations view construction. With behind-the-scenes videos, interviews with construction workers, and ‘real talk’ with industry pros, we want to show the exciting side of the industry. By promoting these insights using TikTok & Instagram, we hope to break through stereotypes of the construction world and emphasise: that it’s not all hard hats, it’s endless opportunities!

LEARN
& EARN

We help educate younger audiences on the diverse range of careers within construction, from on-site roles to management and leadership positions.

Three construction workers wearing orange safety vests and gloves, one with a yellow helmet, closely examining equipment indoors.

Five diverse adults standing closely in an office setting, smiling at the camera with arms around each other.

REAL
TALK

By featuring interviews with construction executives, showcasing day-in-the-life experiences, and offering insights through additional formats like podcasts and livestreams, companies can position themselves asthought leaders and pioneers in an evolving industry.

INCREASED
DIVERSITY

Our content is designed to resonate with individuals from all backgrounds, empowering construction companies to build a diverse and inclusive workforce that mirrors the communities they serve. By focusing on young talent, we inspire the next generation while ensuring that older individuals are included in the conversation. We also showcase case studies and testimonials from companies that have successfully diversified their workforce through our partnerships.

Person wearing a blue Kier safety helmet and yellow reflective vest smiling at a construction site.

Construction site with workers in orange vests, cranes, and a large tunnel under a dark cloudy sky.

CONSTRUCTION
BRANDING

By partnering with us, construction companies will increase their visibility among younger demographics, positioning themselves as modern, forward-thinking employers.

ATTRACTING
TALENT

Our engaging content directly targets young, diverse talent by highlighting the benefits and opportunities in construction careers.

Two men standing outdoors with colorful mural and market tents in the background, one holding a microphone and gesturing.

Social Construct is a new initiative aimed at raising awareness of the opportunities and benefits for young people joining the UK construction industry.

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