Building bridges
Social Construct is a new initiative aimed at raising awareness of the opportunities and benefits for young people joining the UK construction industry.
A Queenswood initiative.
Queenswood Engagement
in collaboration with
MEET ALEX
Alex Teniola, a presenter and semi-professional footballer, aims to reshape perceptions of the construction industry as co-founder of the Social Construct campaign. He creates engaging content to attract diverse young talent to rewarding construction careers, showcasing real stories and experiences to empower the next generation both in sports and beyond.
MEET ALEX
Alex Teniola, a presenter and semi-professional footballer, aims to reshape perceptions of the construction industry as co-founder of the Social Construct campaign. He creates engaging content to attract diverse young talent to rewarding construction careers, showcasing real stories and experiences to empower the next generation both in sports and beyond.
BRAND AWARENESS ATTRACTING TALENT EDUCATION INCREASED DIVERSITY INDUSTRY THOUGHT LEADERSHIP EMPLOYER BRANDING
Follow Alex on the Social Construct campaign
CAREER
AWARENESS
We’re changing the narrative on how the younger generations view construction. With behind-the-scenes videos, interviews with construction workers, and ‘real talk’ with industry pros, we want to show the exciting side of the industry. By promoting these insights using TikTok & Instagram, we hope to break through stereotypes of the construction world and emphasise: that it’s not all hard hats, it’s endless opportunities!
LEARN
& EARN
We help educate younger audiences on the diverse range of careers within construction, from on-site roles to management and leadership positions.
REAL
TALK
By featuring interviews with construction executives, showcasing day-in-the-life experiences, and offering insights through additional formats like podcasts and livestreams, companies can position themselves asthought leaders and pioneers in an evolving industry.
INCREASED
DIVERSITY
Our content is designed to resonate with individuals from all backgrounds, empowering construction companies to build a diverse and inclusive workforce that mirrors the communities they serve. By focusing on young talent, we inspire the next generation while ensuring that older individuals are included in the conversation. We also showcase case studies and testimonials from companies that have successfully diversified their workforce through our partnerships.
CONSTRUCTION
BRANDING
By partnering with us, construction companies will increase their visibility among younger demographics, positioning themselves as modern, forward-thinking employers.
ATTRACTING
TALENT
Our engaging content directly targets young, diverse talent by highlighting the benefits and opportunities in construction careers.
Social Construct is a new initiative aimed at raising awareness of the opportunities and benefits for young people joining the UK construction industry.
